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Leadership group
explores art, media
Class IV of Verde Valley
Leadership completed their Art
& Media Issue Day in the Verde
Valley on May 14.
The current class, comprised
of 12 students, meets monthly
to discuss and learn about issues
facing the Verde Valley. With
art and media as the theme for
this month, the students listened
to various speakers from the
community as they focused on
their background, history and
knowledge of the arts and media
in the Verde Valley.
The class began the day at the
Sedona Arts Center and enjoyed
a lesson in pastels from Verde
Valley artist Christine Debrosky.
Debrosky demonstrated her
talents and shared her experi-
ence in the art world for the past
twenty years.
A highlight to the day was a
guided tour of the Goldenstein
Gallery in Uptown. Linda
Goldenstein has a long history
in Arizona and was able to
highlight how a background in
banking led. her to a future in
the arts. Goldenstein focused
on how her enthusiasm and
"no fear" attitude drove her
to success with her current
gallery.
Gioia Goodrum with Regalo
di Gioia Cooking School led
the group into lunch time with
a cooking demonstration.
Goodrum shared her 10-year
background as a chef by creating
a panna cotta recipe. As a past
Verde Valley Leadership class
member, Goodmm was able to
share how the program moti-
vated her to follow her passion
and start her cooking school.
Following lunch, the class
took a Sedona Trolley tour out
to Boynton Canyon. The Sedona
Trolley has a longstanding
history in Sedona and has been
able to share information about
the arts with the community 'and
millions of visitors that come to
Sedona annually.
The last speaker was Joe
McNeill of Sedona Monthly.
McNeill has been in the
publishing business for more
than 25 years, and he shared
his insight on the film industry
in Sedona and the Verde Valley
and his future plans for a film
museum in Sedona.
McNeill also showed the group
some of the famous memora-
bilia he has collected during
his research for his recently
published book "Arizona's
Little Hollywood: Sedona and
• Northern Arizona's Forgotten
Film History 1923-1973."
The Art & Media Issue Day
proved to be informative,
creative and inspiring to all
class members.
Verde Valley Leadership
provides growth opportunities,
leadership skills and community
issues training while cultivating
diverse, influential networks.
Local tourism bureau
targets tour industry
The president and chief execu-
tive officer of the U.S. Travel
Association, Roger Dow, showed
confidence in positive growth for
U.S. travel in 2010 as he spoke to
an audience of 5,000 travel trade
professionals and media repre-
sentatives at the International
Pow Wow held May 15 through
19 in Orlando, Fla.
Dow communicated that the
Travel Promotion Act that had
been signed into legislation in
March would create the first ever
promotion and communications
program for the U.S.
"The Travel Promotion Act
will establish the Corporation
for Travel Promotion, a public-
private entity designed to
better inform foreign travellers
about important entry policies,
breaking news developments that
affect travel and promote the vast
opportunities to visit a nation
that's blessed with so many
natural and diverse assets," Dow
told Pow Wow delegates.
The Sedona Chamber of
Commerce's Tourism Bureau and
Sedona Verde Valley Tourism
Council attended this trade show
with the goal of bringing as much
business to our area as possible in
the coming years.
The U.S. Travel Association's
International Pow Wow is the
travel industry's premier inter-
national marketplace and is
the largest generator of Visit
USA travel. During the
intensive pre-scheduled,
computer-generated
business appointments,
U.S. travel executives
representing more than
1,000 U.S. supplier orga-
nizations and destina-
tions from every region
of the nation and close to
r,500 international and
domestic buyers from
more than 70 countries
conduct business nego-
tiations that result in the
generation of billions
of dollars in future Visit
USA travel.
As the Tourism Bureau, we
sold Sedona and the region to
those tour operators who have
yet to "buy" Sedona product
for their tour programs, and we
also worked to enhance Sedona
inclusions with those tour opera-
tors who already have existing
partnerships with us. We also met
with national and international
media to promote Sedona in their
publications between now and
Pow Wow 2011. Over the course
of three days, we held over 60
appointments with operators
and more than 30 meetings with
media.
The state of Arizona is a
popular destination for interna-
tional travelers, many of whom
travel during the summer months
-- a typically slower time for
Sedona tourism. Because of
previous efforts at Pow Wows
over the past six years, Sedona
and the Verde Valley are on the
radar of many of these buyers,
and we have made great strides
Chamber News
MICHELLE
CONWAY
lol
Dine Sedona
in Seda Restaurant Fest
off p0 Sa{utday,
than 20 restaurants are ;
; and offering
for a
complete list of restaurants
or call 204-1123, ext. 170,
for more information.
in positioning the region as a
premiere destination for outdoor
recreation, arts and culture,
and spiritual and metaphysical
services.
As always, the Tourism Bureau
and the Sedona Verde Valley
Tourism Council are constantly
keeping their eyes on the trends,
not only with the tour and travel
industry, but also in terms of
leisure travel. Recent studies are
showing that consumers appear
to be warming up to vacations
and road trips. Nearly 6 out of 10
survey respondents plan to take
a trip between, June 1 and Labor
Day, and 26 percent of respon-
dents expect to spend more
money on their summer trips
'than they spent last year while
49 percent plan to spend
the same amount. This
survey was commis-
sioned by Deloitte and
conducted online by an
independent research
company between
April 27 and May 5.
The Sedona Verde
Valley Tourism Council
is comprised of the
following Chambers
of Commerce: Sedona,
Cottonwood, Clarkdale,
Camp Verde, and
Jerome. The SVVTC has
developed a collection
of tourism promotions
aimed at senior residents of the
Greater Phoenix metro area;
concierges and hotel guests of
the Greater Phoenix metro and
Tucson area; U.S. domestic tour
operators and U.S. receptive
incoming operators; international
tour operators with focus on
Canada, Europe and Japan; and
meeting attendees of conferences
in the Greater Phoenix metro
area.
All projects target the leisure
travel market and represent a
healthy mix of viable sources to
prospect for increased tourism
revenue.
The ultimate goal is to create
more awareness resulting in
higher visitation of the region in
order to boost economic impact.
Chamber News, written this
week by Michelle Conway,
director of tourism of the Sedona
Chamber of Commerce, appears
eve Friday in the Sedona Red
Rock News.
RED ROCK NEWS, Sedona, Arizona Friday, June 11,2010 - 7A
Local falls off bike
then publishes book
Courtesy photo
THE VERDE VALLEY LEADERSHIP class takes an informative tour around Sedona.
Sedona resident Zushka
Biros is the author of a
recently published book by
PublishAtnerica entitled "God
Knocked Me Off My Bike:
My personal journey through
marriage, divorce, struggle,
addiction and suicide."
The book details Biros'
personal accomplishments and
motivations. Living with and
battling a bipolar husband with
addictions, her own anorexia,
the suicide of her father, and her
own personal struggles, Biros'
perseverance and unrelenting
persistence drew her to write her
life story.
As Biros stated in her book,
"I realized a few things -- what
a true friend is; how insignifi-
cant I actually was; how great
brownies are; and there might
actually be a God."
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