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8B - RED ROCK NEWS, Sedona, Arizona Wednesday, January 13, 2010
The downturn in the city's plan includes pursuing
economy has affected all of us local collection of sales taxes
personally = throughout the
business community, across all
industries and as a nation,
The city of Sedona, like
many other cities, towns and
counties across Arizona and the
country, is working to address
our budget challenges, and
in turn must reduce spending
across the city organization
and pursue creative revenue
and expenditure alternatives
for the city.
As a tourist-based economy,
the city primarily relies on
city sales tax and a city bed
tax charged by the lodging
industry to their guests, With
a decline in visitors and visitor
spending, the city's revenues
are also declining, The Arizona
State Legislature is also
reducing its funding to the
cities inArizona, which Creates
additional budget challenges
for Sedona,
On Nov, 20, the Sedona City
Council met with staff at an
all.day retreat to establish the
city's top three priorities, with
the highest priority and top
focus on continued financial
sustainability.
While the city has a healthy
general fund and wastewater
fund cash reserves [approxi-
mately $33 million] and has
been fiscally prudent over
the last decade, the council
directed its staff to implement
a number of steps to ensure the
continued fiscal sustatnabtltty
of the city,
One of the elements of the
instead of having the state
collect the city's taxes, State
sales tax collections are often
reported back to the ci,ty in a
delayed and inaccurate manner,
and there is very little
follow-up with busi-
nesses to assure that
sales taxes are being
reported and collected
accurately,
The city will be
implementing a mends-
tory business licensing
program and a sales
tax audit program to
ensure that all busi-
nesses are paying their
taxes correctly,
Council also directed
staff to develop plans
to create a citizen advisory
committee to assist staff and
the council on financial-related
matters,
Staff is also finalizing a
wastewater rate study to
ensure that wastewater fees are
supporting the enterprise fund
to the greatest extent possible,
This study will be presented
to council on Wednesday, Jan,
27,
In response to the council's
top priority of fiscal sustain-
ability, staff is Working to
reduce expenses In the general
fund.
In mid-December, approxi-
mately $452,000 was cut from
the fund for the remainder of
the fiscal year to respond to
declining sales tax and bed tax
revenues.
Physician lectures at
Sedona Public Library
Several Verde Valley physi-
cians will share their knowledge
and experience at back-to-back
lectures at the Sedona library
Saturday, Jan, 16. Verde Valley
Medical Center's newest primary
are provider, Dr, Mark H, Pico
Kill present an exciting, inter-
l ctive program on preventing
illness and achieving a healthy
lifestyle at 10:30 a.m,
"Each person, child or adult,
can improve their physical
and mental health by making
small, positive changes to
their lifestyle," Pica stated in
a press release. "I don't expect
my patients to start running or
even walking in marathons, but
understanding the science of
fitness will help all of us to make
simple substitutions in food
At noon, after a short break, choices and activities that will
orthopedic surgeons Dr. Jack
Wylie, Dr Geoffrey Cook and
doctor of physical therapy Jon
Cook will discuss hip and knee
joint pain = causes, treatments
and therapies.
Plco is an internist and podia-
trlcian, currently practicing
at the Verde Valley Medical
Center-Sedona Campus. He has
a;special interest in the science
of fitness, Not only did Plco earn
a degree from the University of
Arizona in exercise physiology,
he has used that knowledge to
earn considerable acclaim in the
world of competitive cycling, In
1998, he was the Arizona Track
State Cycling Champion, and
was a medalist 10 times over the
past decade,
yield measurable health bene-
fits. It'sa new year, and a new
decade, It's the perfect time to
learn how to make you or your
loved ones look and feel better
= and even younger."
Plco's talk on fitness will be
followed by a presentation on
hip and knee joint pain, with
an emphasis on Verde Valley
Medical Center's nationally
recognized joint replacement
program, VVMC's program
focuses on preoperative educe'
tlon, state-of-the-art surgical
techniques, skilled nursing cam,
and focused pain management
strategies. For more tnforma-
tion, call Verde Valley Medical
Center's Community Relations
department at 639-6551.
The Sedona City Council ts
accepting applications to fill
one vacancy on the Sedona
Water Conservation Advisory
Committee.
The committee makes recom-
mendations to the council
For more information
about the committee, contact
Audree Juhlin at 204-7107,
e.mail ajuhlin@SedonaAg.
guy or visit www, SedonaAZ,
gov/waterconservatlon.
The committee meets on
regardingwater-relatedmatters, the second Thursday of each
Specifieresponslbilttleslnclude month at 10:30 a.m.
advising and supporting Application packets are
clotted and appointed city available from the city clerk
officials regarding policies at Courthouse Plaza, 102
and practices pertaining to Roadrunner Drive, or by
water supply, demand and calling 282-3113,
conservation, participation
in various regional and state
Water activities, and formula.
lion of strategies to encourage
water conservation awareness
and identify community educa-
tion and outreach programs
to inform the public of water
bonservation practices,
Return completed applica-
tions to city clerk's office, City
of Scalene, Water Conservation
Advisory Committee, 102
Roadrunner Drive, Sedona, AZ
86336,
The deadline to return appli.
cations is Friday, Feb, 12, at
5 p.m,
D M. Connolly, row, tSF,
wl.;h~ t:o Rz,z.ogz,~ thRt
Siobhan Dunreis
70 Peyne Piece, Suite 6, Ssdana
mintment information cell 928,H
Clt Talk
Staff will be meeting with
council in late January to
recommend additional budget
reductions in the general fund,
the wastewater fund and the
capital fund, Most likely, some
of the recommended cuts will
tnclude reductions in
services, funding to
outside agencies and
organizations, and
unpaid furloughs for
city employees,
All of these reduc-
tions are in addition
financial situation may make
this impossible.
Another council priority
was to implement some new
proaetive initiatives to enhance
communications with the
community. This article is
one of the many steps the city
is taking to accomplish this
priority, and your elected offi-
cials and other staff members
will be contributing to this
column in the future,
Although this news may
sound somewhat grim, Sedona
to measures that were is actually better off than
approved in June many cities in Arizona, Many
and that continued communities have spent down
throughout the year, most of their cash reserves to
such as reducing respond to declining revenues,
TIM ERNSTFR travel and training for While the city mhy heed to use
'" employees, reducing some of its reserves, it will
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While staff is focusing on the
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City Talk, written thts week when you take an additional 40% off clearance prices, I
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