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Sedona Red Rock News
Sedona, Arizona
June 11, 2010     Sedona Red Rock News
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June 11, 2010

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Leadership group explores art, media Class IV of Verde Valley Leadership completed their Art &amp; Media Issue Day in the Verde Valley on May 14. The current class, comprised of 12 students, meets monthly to discuss and learn about issues facing the Verde Valley. With art and media as the theme for this month, the students listened to various speakers from the community as they focused on their background, history and knowledge of the arts and media in the Verde Valley. The class began the day at the Sedona Arts Center and enjoyed a lesson in pastels from Verde Valley artist Christine Debrosky. Debrosky demonstrated her talents and shared her experi- ence in the art world for the past twenty years. A highlight to the day was a guided tour of the Goldenstein Gallery in Uptown. Linda Goldenstein has a long history in Arizona and was able to highlight how a background in banking led. her to a future in the arts. Goldenstein focused on how her enthusiasm and "no fear" attitude drove her to success with her current gallery. Gioia Goodrum with Regalo di Gioia Cooking School led the group into lunch time with a cooking demonstration. Goodrum shared her 10-year background as a chef by creating a panna cotta recipe. As a past Verde Valley Leadership class member, Goodmm was able to share how the program moti- vated her to follow her passion and start her cooking school. Following lunch, the class took a Sedona Trolley tour out to Boynton Canyon. The Sedona Trolley has a longstanding history in Sedona and has been able to share information about the arts with the community 'and millions of visitors that come to Sedona annually. The last speaker was Joe McNeill of Sedona Monthly. McNeill has been in the publishing business for more than 25 years, and he shared his insight on the film industry in Sedona and the Verde Valley and his future plans for a film museum in Sedona. McNeill also showed the group some of the famous memora- bilia he has collected during his research for his recently published book "Arizona's Little Hollywood: Sedona and • Northern Arizona's Forgotten Film History 1923-1973." The Art & Media Issue Day proved to be informative, creative and inspiring to all class members. Verde Valley Leadership provides growth opportunities, leadership skills and community issues training while cultivating diverse, influential networks. Local tourism bureau targets tour industry The president and chief execu- tive officer of the U.S. Travel Association, Roger Dow, showed confidence in positive growth for U.S. travel in 2010 as he spoke to an audience of 5,000 travel trade professionals and media repre- sentatives at the International Pow Wow held May 15 through 19 in Orlando, Fla. Dow communicated that the Travel Promotion Act that had been signed into legislation in March would create the first ever promotion and communications program for the U.S. "The Travel Promotion Act will establish the Corporation for Travel Promotion, a public- private entity designed to better inform foreign travellers about important entry policies, breaking news developments that affect travel and promote the vast opportunities to visit a nation that's blessed with so many natural and diverse assets," Dow told Pow Wow delegates. The Sedona Chamber of Commerce's Tourism Bureau and Sedona Verde Valley Tourism Council attended this trade show with the goal of bringing as much business to our area as possible in the coming years. The U.S. Travel Association's International Pow Wow is the travel industry's premier inter- national marketplace and is the largest generator of Visit USA travel. During the intensive pre-scheduled, computer-generated business appointments, U.S. travel executives representing more than 1,000 U.S. supplier orga- nizations and destina- tions from every region of the nation and close to r,500 international and domestic buyers from more than 70 countries conduct business nego- tiations that result in the generation of billions of dollars in future Visit USA travel. As the Tourism Bureau, we sold Sedona and the region to those tour operators who have yet to "buy" Sedona product for their tour programs, and we also worked to enhance Sedona inclusions with those tour opera- tors who already have existing partnerships with us. We also met with national and international media to promote Sedona in their publications between now and Pow Wow 2011. Over the course of three days, we held over 60 appointments with operators and more than 30 meetings with media. The state of Arizona is a popular destination for interna- tional travelers, many of whom travel during the summer months -- a typically slower time for Sedona tourism. Because of previous efforts at Pow Wows over the past six years, Sedona and the Verde Valley are on the radar of many of these buyers, and we have made great strides Chamber News MICHELLE CONWAY lol Dine Sedona in Seda Restaurant Fest off p0 Sa{utday, than 20 restaurants are ; ; and offering for a complete list of restaurants or call 204-1123, ext. 170, for more information. in positioning the region as a premiere destination for outdoor recreation, arts and culture, and spiritual and metaphysical services. As always, the Tourism Bureau and the Sedona Verde Valley Tourism Council are constantly keeping their eyes on the trends, not only with the tour and travel industry, but also in terms of leisure travel. Recent studies are showing that consumers appear to be warming up to vacations and road trips. Nearly 6 out of 10 survey respondents plan to take a trip between, June 1 and Labor Day, and 26 percent of respon- dents expect to spend more money on their summer trips 'than they spent last year while 49 percent plan to spend the same amount. This survey was commis- sioned by Deloitte and conducted online by an independent research company between April 27 and May 5. The Sedona Verde Valley Tourism Council is comprised of the following Chambers of Commerce: Sedona, Cottonwood, Clarkdale, Camp Verde, and Jerome. The SVVTC has developed a collection of tourism promotions aimed at senior residents of the Greater Phoenix metro area; concierges and hotel guests of the Greater Phoenix metro and Tucson area; U.S. domestic tour operators and U.S. receptive incoming operators; international tour operators with focus on Canada, Europe and Japan; and meeting attendees of conferences in the Greater Phoenix metro area. All projects target the leisure travel market and represent a healthy mix of viable sources to prospect for increased tourism revenue. The ultimate goal is to create more awareness resulting in higher visitation of the region in order to boost economic impact. Chamber News, written this week by Michelle Conway, director of tourism of the Sedona Chamber of Commerce, appears eve Friday in the Sedona Red Rock News. RED ROCK NEWS, Sedona, Arizona Friday, June 11,2010 - 7A Local falls off bike then publishes book Courtesy photo THE VERDE VALLEY LEADERSHIP class takes an informative tour around Sedona. Sedona resident Zushka Biros is the author of a recently published book by PublishAtnerica entitled "God Knocked Me Off My Bike: My personal journey through marriage, divorce, struggle, addiction and suicide." The book details Biros' personal accomplishments and motivations. Living with and battling a bipolar husband with addictions, her own anorexia, the suicide of her father, and her own personal struggles, Biros' perseverance and unrelenting persistence drew her to write her life story. As Biros stated in her book, "I realized a few things -- what a true friend is; how insignifi- cant I actually was; how great brownies are; and there might actually be a God." 50%-70% OFF Selected Items GOT HEALTH? Affordable Healthcare • A Genuine Sedona Experience! Einstein's Scalar s2 0 / H o u r Wave Technology HEAL & ENERGIZE THE-HEALTH-WAVE Call Today! 1575 W. 89A, Suite C 928-204-5700 Sedona HeartWalk Healing with the Angels ® (I.E.T.) • Reflexology • Massage • Angel Readings • Vortex Tours • Aura Photos organic al0e Call Anita, Brand Partner www.anitadatton, :": ! VID# 7642.68105 341 Hwy. ! 79 • Sedona (across from Tlaquepaque) 928-282-2085 Highly Gifted II l'I I Clairvoyant ,llg;ly lh/. 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